How do I develop an intro and outro?

  • The intro and outro are one of the first things that you want to create once you have decided to commit to the system. Refer back to the sample audio show and listen to BEK’s intro for inspiration. Intros should paint a picture of how special your company is and how proud the member or employee should feel being associated with your company. Often times you can refer to your mission statement or guiding principles.
  • The outro should include a call to action reminding members or employees to subscribe, share and engage using the email created sharing comments or suggestions.
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